Patient demographics refers to the characteristics and traits of individuals seeking medical care or treatment. This research area focuses on gathering and analyzing data on factors such as age, gender, race/ethnicity, income, education level, geographic location, and healthcare utilization patterns among patients. Understanding patient demographics is important for healthcare providers and organizations to effectively tailor services, programs, and interventions to meet the diverse needs of their patient population. This information can also help identify disparities in access to care and health outcomes among different demographic groups.